In a bizarre twist that few saw coming, news has started to filter through that Microsoft and Amazon are allowing their digital assistant’s, Cortana and Alexa, to work together in a limited capacity (at first). While this news may strike you as a little strange, in a world where most tech companies are holding on to their own particular sets of skills like a mother clutching her newborn child, it does actually make sense, at least for Microsoft and Amazon anyway.
Amazon have been doing rather well in the home hub department of late. The original Echo was a blockbuster hit, as was it’s smaller sibling, the Echo Dot. The recent release of the Echo look (a smart camera that gives you fashion advice) is yet to prove it’s worth in the market, but from what we have seen so far, it will probably carve out a niche for itself to some degree